Last month the Joan Ganz Cooney Center at Sesame Workshop released the iLearn II report which analyzed top-selling educational apps from Apple’s iTunes Store. The report found some pretty interesting ipad and iphone app trends that Ed-App developers should consider:
- Over 72% of the top-selling Ed-Apps target preschool or elementary aged children.
- Most top-selling Ed-Apps are considered “general learning” (47%) with math coming in a distant second (13%).
- Top-selling Ed-Apps targeting middle-school students are the most likely to reference school use.
- Less than 2% of top-selling Ed-Apps used branded or known characters.
- The price of Ed-apps is going up.
- There is a large “app-gap” where 38% of lower income parents say they don’t even know what an app is.
We have included a link to the report below which has some useful information and lots of pretty charts. Let us know what you think.