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New Report: 72% of Ed-Apps Target Young Children

Sesame Workshop iLearn II report finds unexpected trends of top-selling educational apps.

Last month the Joan Ganz Cooney Center at Sesame Workshop released the iLearn II report which analyzed top-selling educational apps from Apple’s iTunes Store.  The report found some pretty interesting ipad and iphone app trends that Ed-App developers should consider:

  • Over 72% of the top-selling Ed-Apps target preschool or elementary aged children.

  • Most top-selling Ed-Apps are considered “general learning” (47%) with math coming in a distant second (13%).

  • Top-selling Ed-Apps targeting middle-school students are the most likely to reference school use.

  • Less than 2% of top-selling Ed-Apps used branded or known characters.

  • The price of Ed-apps is going up.

  • There is a large “app-gap” where 38% of lower income parents say they don’t even know what an app is.

We have included a link to the report below which has some useful information and lots of pretty charts. Let us know what you think.

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